These are not just luxury handbags and watches, but a myriad of things that their designers and inventors deemed worthy of protection such as electric appliances, pesticides or spare parts for cars. “We are the regulatory agency that is managing the system of intellectual property for what concerns trademarks and designs in the European Union”, Archambeau says.ĮUIPO annually registers some 200,000 trademarks and 110,000 Community designs. ![]() The first thing he says, when asked to present the EUIPO, which he heads as executive director, is that “it is the largest decentralised agency of the European Union.”Ī particular affinity to status is probably a good thing, as an essential part of Archambeau’s job is to save wealthy Europeans’ status symbols from being devalued by a flood of cheap counterfeits from abroad. This article is part of our special report Recent developments in the illicit trade of counterfeit goods.ĭeterrence and social pressure should play a more significant role in the fight against counterfeits given the economic damage they cause the EU, according to the executive director of the European Union Intellectual Property Office (EUIPO).Ĭhristian Archambeau is no stranger to status symbols.
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